1. Cover Page- It should include the name of the business, name of the team members and team code and contact information. Please abstain from disclosing your college name and any other information which could possibly reveal the same.
2. Table of Contents
3. Executive summary- It should include a brief and formal explanation of what your company is along with the mission statement of not more than one page.
4. Business Description- An in-deep overview of the proposed venture. Kindly provide details about the product/ service and USP of the product/ service. If needed feel free to add industry background.
5. Competitive Analysis- It should include who are your competitors? Which are your competitors' strengths and weaknesses? What distinguishes your business from theirs?
6. Operation Plan- It should include implementation roadmap with the help of charts, graphs or tables. Focus on the daily business activities and the strategies supporting them. You can also include information such as breakeven point, your sources of supplies or you’re manufacturing and distribution process.
7. Marketing Plan- It should include the details on market segmentation or target market, positioning strategy or differentiation strategy and detailed strategy of you selling your product/ services.
8. Financial Plan- It should include details about your capital requirements, income statements and the cash flow statement for the following 3-5 financial years.
9. Risk mitigation strategies- It should include details on how you are going to face future challenges and potential risks.
10. Annexures and Milestones- It should include the overview of the milestones which the company has planned for future along with the relevant documents which can provide valuable, additional information to the business plan.
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